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Developing your Farm or Food Business

February 21 @ 6:00 pm - 9:00 pm

|Recurring Event (See all)

An event every week that begins at 6:00pm on Tuesday, repeating until February 21, 2017

Developing your Farm or Food Business
This 5-session course is designed for people in the early stages of developing a farm or food business. Whether you are just launching your business or have been operating for a few years and want to become more strategic, this course covers a variety of topics to help you assess and enhance the financial viability and social impacts of your business idea.

This course covers:

  • The local farm and food sector including unmet needs, opportunities and niche markets.
  • Equity issues and justice in the food system including examples of realistic ways to approach these within the scope of your business model.
  • Experience from farm and food entrepreneurs about business startup and lessons learned.
  • Tools for business assessment, strategic planning, understanding liabilities and legalities.
  • Setting business goals and taking stock of resources and progress to date.
  • Accounting and financial planning concepts and tools
  • Develop a marketing plan and marketing channels.

Instructors: Leslie Ackerman, independent Business Consultant formerly with the Alternatives Federal Credit Union Business Cents program; Matt LeRoux, Cooperative Extension Agriculture Marketing Specialist; Monika Roth, Cooperative Extension Agriculture Program Leader; Kate Cardona, Groundswell Center Outreach and Program Coordinator; regional farm and food business entrepreneurs, other visiting experts  The course will be facilitated by Mary Kate Wheeler, Groundswell Center Board Member.

Location:  All classes will be held at the Just BeCause Center located at 1013 West State St. in Ithaca starting at 6 PM until 9 PM.

Fee: $150. Tuition assistance available; see contact info. below.

Registration: Register online or come by the Groundswell Center office, 225 S Fulton Street, Ithaca.  Questions about the course, please contact farmfoodbiz@groundswellcenter.org or call 607-319-5095.


February 21
6:00 pm - 9:00 pm
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Groundswell Center


Just BeCause Center
1013 West State St
Ithaca, NY 14850 United States
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