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Farmer2Farmer Discussion Group: Brand Identity and Narrative Development for Farm and Food Businesses

March 22 @ 6:00 pm - 8:00 pm

|Recurring Event (See all)

One event on March 22, 2017 at 6:00pm

Farmer2Farmer Discussion Group: Brand Identity and Narrative Development for Farm and Food Businesses

Got stuff to sell but hate sales? Think marketing is sleazy? Good news: the best marketing is all about storytelling and authenticity! Forget everything you learned from Mad Men and join us for two fun, creative, and interactive classes for farmers.

In Session One, farmer and marketing consultant Liz Pickard will explain the importance of brand identity, and lead the group through the process of developing a narrative that they can use to tell their farm business’ stories. We’ll also create marketing plans together, and troubleshoot some common dilemmas.

In Session Two of the class, Liz will take us through the process of developing the content for your marketing plan. We’ll talk about all the technical ins and outs of social media, photography, video, websites, fliers, logos, blogging, etc. The specific topics covered in part two will be determined by student interest.

At the end of the classes, participants will walk away with a business narrative, completed marketing plan, and the skills to put that plan into action.

The Farmer2Farmer Discussion series is a potluck dinner and farmer discussion group. Please bring a dish to share and one to eat off of, if you can. This is a great opportunity to meet and learn from other farmers in the community.
Facilitators: Kate Cardona, Liz Pickard

About the Instructor

Liz Pickard is a marketing and communications consultant in the Finger Lakes area. Previous to her career in marketing, she spent ten years as a farm worker on a number of farms in the region, and doing various migrant farm work around the country. Liz is passionate about helping other aspiring farmers like herself tell their story with strategic digital and print marketing solutions. In her spare time, she likes to read agronomy text books, play old time music, and daydream about an agrarian revolution.

Please register for Farmer2Farmer using our Course Registration Form.


March 22
6:00 pm - 8:00 pm
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Groundswell Center for Local Food and Farming
225 South Fulton Street
Ithaca , 14850 United States
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