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Profitable Meat Marketing
April 19 @ 6:30 pm - 9:30 pm$5
You’re selling local meat but are you making money? An in-depth workshop on Profitable Meat Marketing will be held Wednesday, April 19th, 2017 from 6:30-9:30 pm at Cornell Cooperative Extension of Tioga County. Join Ag Marketing Specialist Matt LeRoux to find out if you are covering all your meat marketing costs, including your TIME, and bringing in a profit. In the workshop, you will learn how to develop your farm’s marketing strategy and how to set specific marketing objectives to make your job easier. In addition to marketing tips, you’ll learn about Cornell Cooperative Extension’s NEW Meat Price Calculator. The calculator uses your farm’s data to develop pricing for meat sold by the hanging weight or by the cut. It accounts for processing and marketing costs, allows you to build in a profit, then lets you adjust the pricing of each cut until you reach your goal. Finally, you will learn more about navigating the MeatSuite, a free website to help your farm reach consumers seeking local meat in bulk. The class will be held in the Hubbard Auditorium at the Ronald E. Dougherty County Office Building, 56 Main St, Owego, NY. A $5 fee includes refreshments (pizza)! If possible, participants are encouraged to bring along data on their own production costs, cut weights from a representative animal, and current prices.