Brand Your Farm with Liz Pickard
Farm Business Brand Marketing Workshop
Wednesday, December 18th, 6-8pm
Groundswell Center Office
$30-50, sliding scale $15 solidarity price for BIPOC+Immigrants+Refugees
Register here. Registration will close December 11th.
Farm Business Marketing
Learn how to build a compelling message for your farm brand using the time-tested techniques of storytelling. Marketing consultant and farmer Liz Pickard will teach the strategies she uses to help clients craft a message that centers the customer’s needs, positions them as the hero of our story (like Luke Skywalker) and positions you as the wise sage (Yoda), ready to help them solve a big problem. By the end of class you will have a completed brand narrative ready to put into action on your website, brochures, or other marketing materials.