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Don’t Be the Hero: Putting the Customer First in Farm Marketing Strategy with Liz Pickard

December 18 @ 6:00 pm - 8:00 pm EST

Brand Your Farm with Liz Pickard

Farm Business Brand Marketing Workshop

Wednesday, December 18th, 6-8pm

Groundswell Center Office

$30-50, sliding scale $15 solidarity price for BIPOC+Immigrants+Refugees

Register here. Registration will close December 11th.


Farm Business Marketing

Learn how to build a compelling message for your farm brand using the time-tested techniques of storytelling. Marketing consultant and farmer Liz Pickard will teach the strategies she uses to help clients craft a message that centers the customer’s needs, positions them as the hero of our story (like Luke Skywalker) and positions you as the wise sage (Yoda), ready to help them solve a big problem. By the end of class you will have a completed brand narrative ready to put into action on your website, brochures, or other marketing materials. 



December 18
6:00 pm - 8:00 pm
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Groundswell Center Office
225 S Fulton St
Ithaca, NY 14850