Farm Business
Farm Marketing: Rescheduled for 2020
Groundswell Center Office 225 S Fulton St, Ithaca, NYDon't Be the Hero: How to put a customer first in Farm Business Marketing with Liz Pickard Farm Business Brand Marketing Workshop Wednesday, December 18th, 6-8pm RESCHEDULED: New Date in 2020 TBA Groundswell Center Office $30-50, sliding scale $15 solidarity price for BIPOC+Immigrants+Refugees Farm Business Marketing Learn how to build a compelling message for…
Grow Your Farm Business Course: Goal Setting
Just Be Cause 1013 W State St, Ithaca, NYJanuary 29th: Goal Setting Instructor: Mary Kate Wheeler As the operator of a startup farm, you face an infinite number of decisions about how to allocate your precious resources. Are you making good choices about how to spend your time and money? Are you utilizing your land and equipment well? Is your business headed in…
Grow Your Farm Business Course: Financial I: Accounting Basics & Financial Feasibility
Just Be Cause 1013 W State St, Ithaca, NYInstructors: Leslie Ackerman In Leslie’s first of two Finance sessions, she will guide the class to understand finance and accounting concepts and will explain tax basics intelligibly. She will also help students consider the financial feasibility of their individual farms or farm plans. The Grow Your Farm Business Course is offered on a sliding scale…
Grow Your Farm Business Course: Marketing, Branding, Writing a Marketing Plan
Just Be Cause 1013 W State St, Ithaca, NYInstructor: Matt LeRoux, CCE Tompkins County Learn how a focused strategy and specific efforts can reduce your marketing labor needs and make every step count. Matt will discuss the components of a basic marketing plan and how a plan leads to efficient and innovative marketing. The Grow Your Farm Business Course is offered on a sliding…
Grow Your Farm Business Course: Why Equity Needs To Be The Foundation of Your Farm Business
Just Be Cause 1013 W State St, Ithaca, NYInstructors: Alexas Esposito, Natalie Hughes Agri-culture is based on the relationship between humans and the land, focusing on the way in which land is cultivated to provide sustenance for a community. Tracing a history from colonialism to modern industrialization, conventional agriculture has evolved into a largely exploitative practice across race, gender, and class. If we broaden…
Grow Your Farm Business Course: Farmer Panel
Just Be Cause 1013 W State St, Ithaca, NYJoin 4 local farmers representing a variety of farm businesses as they discuss their business start-ups, lessons learned, marketing strategies, and more. Farmers TBA depending on student interests. The Grow Your Farm Business Course is offered on a sliding scale fee structure. The sliding scale for the full course is $100 - $350. A second…
Grow Your Farm Business Course: DIY Marketing: Marketing Channels & Social Media
Just Be Cause 1013 W State St, Ithaca, NYInstructors: Amanda David, Heather Sandford Drawing from their own experiences, Amanda David and Heather Sandford, will talk about their marketing techniques. How does a reluctant social media user create free and easy marketing for their business? How does a small-town pig farmer keep a local shop and farm while growing to wholesale regionally and nationally?…
Grow Your Farm Business Course: Farm Business Student Presentations
Just Be Cause 1013 W State St, Ithaca, NYStudents enrolled in the 9-week course present their business ideas. Each student will give a 15-20 minute presentation on their farm business to the cohort and to a selection of farmers and instructors. Time will be given for feedback. This session is only for cohort students taking the 9-week series