Workshop
Farm Marketing: Rescheduled for 2020
Groundswell Center Office 225 S Fulton St, Ithaca, NYDon't Be the Hero: How to put a customer first in Farm Business Marketing with Liz Pickard Farm Business Brand Marketing Workshop Wednesday, December 18th, 6-8pm RESCHEDULED: New Date in 2020 TBA Groundswell Center Office $30-50, sliding scale $15 solidarity price for BIPOC+Immigrants+Refugees Farm Business Marketing Learn how to build a compelling message for…
Grow Your Farm Business Course: Marketing, Branding, Writing a Marketing Plan
Just Be Cause 1013 W State St, Ithaca, NYInstructor: Matt LeRoux, CCE Tompkins County Learn how a focused strategy and specific efforts can reduce your marketing labor needs and make every step count. Matt will discuss the components of a basic marketing plan and how a plan leads to efficient and innovative marketing. The Grow Your Farm Business Course is offered on a sliding…
Grow Your Farm Business Course: Why Equity Needs To Be The Foundation of Your Farm Business
Just Be Cause 1013 W State St, Ithaca, NYInstructors: Alexas Esposito, Natalie Hughes Agri-culture is based on the relationship between humans and the land, focusing on the way in which land is cultivated to provide sustenance for a community. Tracing a history from colonialism to modern industrialization, conventional agriculture has evolved into a largely exploitative practice across race, gender, and class. If we broaden…
Grow Your Farm Business Course: Farmer Panel
Just Be Cause 1013 W State St, Ithaca, NYJoin 4 local farmers representing a variety of farm businesses as they discuss their business start-ups, lessons learned, marketing strategies, and more. Farmers TBA depending on student interests. The Grow Your Farm Business Course is offered on a sliding scale fee structure. The sliding scale for the full course is $100 - $350. A second…
Grow Your Farm Business Course: DIY Marketing: Marketing Channels & Social Media
Just Be Cause 1013 W State St, Ithaca, NYInstructors: Amanda David, Heather Sandford Drawing from their own experiences, Amanda David and Heather Sandford, will talk about their marketing techniques. How does a reluctant social media user create free and easy marketing for their business? How does a small-town pig farmer keep a local shop and farm while growing to wholesale regionally and nationally?…
COVID-19 Farmer Meet Up: Hosted by CNY Young Farmers Coalition & Groundswell
COVID-19 has caused our food system to rapidly shift in a matter of weeks. We’re teaming up with the Central New York Young Farmers Coalition to host a virtual meet-up for Finger Lakes farmers to skill-share, exchange resources, and talk about our needs within the context of social distancing and COVID-19. Farmers, join us for…
CANCELLED: Intro to Fruit Tree Planting and Care
Groundswell Incubator Farm Rachel Carson Way, Ithaca, NYThis workshop has been cancelled due to Covid-19. Learn how to establish a small orchard on your farm, homestead or in your back yard. This workshop will be lead by Surik Mehrabyan of Mehrabyan Nursery based in Ithaca, NY. We will discuss how to decide when and where to plant, how to choose varieties, what…
Webinar: Growing For Wholesale: Building and Sustaining Successful Relationships
Webinar Via Zoom NYAre you interested in marketing your farm products to restaurants, retailers, or distributors? In this workshop, Silas Conroy will share his experience connecting small and mid-size farmers' products to wholesale customers. Through examples from real producers and customers in our region, this interactive session will describe some common misconceptions, dos, and don'ts of working with…
Growing Food With Littles Workshop
Webinar Via Zoom NYGrowing Food With Littles w/ Christa Nuñez from The Learning Farm and Youth Farm Project. Tuesday, May 26th 12pm-1:00pm EDT Free Webinar via Zoom This webinar will be recorded. >> Register Here << In this workshop for parents, guardians and childcare providers, Christa will be sharing insight on how to engage children in a…
Postponed: Beginner Guide to Mechanizing Your Vegetable Farm: Virtual Equipment Tour & Q&A
This event has been cancelled and will be rescheduled for a later date. To be put on a list to be notified about the make up date please email Giavanna@Groundswellcenter.org Beginner Guide to Mechanizing Your Vegetable Farm: Live Equipment Tour & Q&A With Plow Break Farm Saturdays June 20th 9am-10:30am EST Engaged livestream via…